SCROLL
Personalized Labs
Primal Living Principles
Performance Based Medicine
Community & Support
your health & masculinity are under attack...
Pills. Pesticides. Processed Foods. Porn.
Your brain & body have been hijacked. Every day you are bombarded with pernicious messages, dopamine depleting vices, harmful chemicals and the demands of a hustle culture.
​
You want to be a loving & present dad. You're trying to be a playful & passionate partner. But you're tired, overwhelmed, physically and emotionally tapped, struggling to keep up with work deadlines & family schedules. You feel hopeless and helpless, so you shamefully numb yourself while society tells you
dad-bods are cool & this is all just part of aging.
​
We're here to tell that It's NOT NORMAL.
It's NOT NORMAL for you to be exhausted.
It's NOT NORMAL for you to lack clarity, focus & drive.
It's NOT NORMAL for you to want to stay quiet.
And it's NOT OKAY to sit back and let it happen.
Enter...
Rugged
gentleman®
Ignite Your Energy.
Reclaim Your Mojo.
Transform Your Life.
Are you ready to break your cycles of irritability & destructive habits?
Are you tired of cookie-cutter programs and quick fix fads?
Are you looking for a tailored, data-driven solution that yields lifelong benefits?​
Rugged Gentleman® was designed with the busy, high-performing, family man just like you in mind. Combining simple principles rooted in primal living, raw data from personalized labs, and customized protocols based on your results & goals, we work with you to establish sustainable routines that boost energy, improve focus, increase testosterone, blast fat & optimize wellness from the inside out.​
It's time to take control of your health and unlock your full potential so you can be the energetic and resilient leader your family deserves, excel in your career, inspire those around you and create a fulfilling & abundant life.
what is a Rugged
gentleman®?
He is strong. He is resilient. He is grounded in his masculine energy.
​
He is disciplined. He is dependable. He is loyal to his family.
​
He is a leader. He is a lover. He is comfortable in his own skin.
​
He is successful. He is humble. He does the hard sh*t when no one is watching.
​
He will stand alone if it means standing for what's right.
​
He takes bold responsibility for his life.
​
He makes decisions but never excuses.
​
And always strives to live his best.
are you Ready
to be a
Rugged gentleman®?
Our programs are right for you if:
​
-
You like data
-
You're tired of feeling like sh*t and seeking help with no real answers
-
You're looking for a hands-on comprehensive approach to your health & wellness
-
You are committed to making serious change
-
You're a no BS kinda guy
-
You take 100% responsibility for your choices & everything in [or not in] your life
-
You believe that your health dictates how you show up as a husband, father, friend & businessman
-
You're more afraid of regret than of failure
-
You want to grow and be a better man
-
You value your health as part of your legacy
Our
process
4 Steps to optimizing health & becoming the man you were meant to be.
01
Personalized Labs
We begin by unraveling the story your body tells through testing and analysis of hundreds of biomarkers. No guesswork. All data.
Raw and unfiltered.
02
Primal Living Principles
Men are simple and your health should be too. Tap into your primal roots as you develop a sustainable daily routine that yields huge results.
03
Performance Based Medicine
Forget cookie-cutter programs. Your plan is carefully crafted from the data your body provides and the results you desire. From nutrition, supplements, training, testosterone, peptides and more, every aspect is customized specifically for you.
04
Community & Support
You are not alone. With expert guidance from Dr. Jess and the Boundless Brotherhood community at your back, you'll have the support every man needs for accountability and optimal results.
featured...
